BIP
Corporate communication
Over nearly two years at BIP, I worked across corporate communication, executive positioning and employee advocacy, contributing to the development of integrated social media strategies within a multinational consulting environment.
OVERVIEW
Context
BIP is a multinational consulting firm operating across strategy, technology and digital transformation, supporting organizations in reshaping business models, enabling innovation and strengthening operational performance across industries.
Role
I was responsible within the Marketing & Communications team for developing and executing corporate social media strategies across global channels, covering both strategic planning and hands-on content creation, fully aligned with broader business and positioning objectives.
Tools
Skills
Areas of responsability
Corporate communication
Management of corporate social media channels, including content creation, planning and publishing, ensuring consistency of tone of voice and brand alignment across global audiences.
Employee advocacy
Design and launch of an employee advocacy program involving 100+ users, aimed at amplifying corporate messaging through internal stakeholders and increasing organic reach across channels.
Executive communication
Development of C-level communication strategies on LinkedIn, supporting executive positioning and strengthening thought leadership on innovation and transformation topics.
WORKING PROCESS
The process involved ongoing collaboration with business leaders and international teams across different markets, aligning communication initiatives with both local priorities and the broader corporate strategy.
01
Strategy alignment
Business needs were translated into strategic communications, ensuring consistency between corporate messaging and broader positioning objectives.
02
Editorial planning
Content was planned across corporate, executive and employee advocacy channels, defining formats, timing and narrative structures for different audiences.
03
Content creation
Development of copy, graphics, and videos, ensuring clarity and brand consistency.
04
Execution & coordination
Management of publishing workflows and coordination with internal stakeholders to ensure alignment across global communication channels.
05
Optimization
Continuous monitoring of content performance to refine messaging, improve engagement and adapt formats based on audience response and business needs.
